Small and Medium Enterprises (SMEs) have an important role in economic progress in a particular region, because it is the majority of the driving force of the regional economy. The existence of SMEs on the other hand encountered various challenges that had an impact on the high risk of business failure. Ideally SMEs that are able to survive can continue to contribute to the community around the UKM and are even broader. The existence of a village owned business entity (BUMDes) is also a pioneer in moving the regional economy, including BUMDes Buah Batu. One of the contributions given by BUMDes Buah Batu is to provide briefing to young people from millennials and Z to be willing to be entrepreneurs in building SMEs, especially in the creative field.
The results of research from Suwarsono, Aisha, & Nugraha (2018) showed the needs related to business development for SMEs involving the community. The research was conducted on the digital UKM community in the Bandung Regency area, which is one of the priority target communities, namely the people of Bandung Regency (Telkom University Renstra Pengkom, 2019).
One effort that can be made to enlarge the benefits of a learning content is by using animation. Animation has two advantages in learning, namely the advantage of affective and cognitive (Lowe, 2003). The use of animation is expected to make it easier to deliver material to prospective young entrepreneurs, especially those classified as millennial generation and Z. On this basis, the Team of the Faculty of Industrial Engineering Lecturer consisting of Litasari Widyastuti Suwarsono, Fida Nirmala Nugraha, and ATYA NUR AISHA held community service activities in collaboration with Industrial Engineering students in the middle of 2020 with the title "Utilization of Animation in E-Learning Learning for Candidates for Wira. BUMDES BUAH BATU BUMDES IN BANDUNG DISTRICT " .
E-learning materials made include marketing activities by utilizing social media, simple financial recording, and managing employees so that they can be accessed by MSME actors, especially whenever needed. In total there are 14 animated videos that have been produced and uploaded on the YouTube site to facilitate access for prospective entrepreneurs and active SMEs. e-learning video can be accessed on the page: https://www.youtube.com/channel/ucbfffc_ahb5f7jhfyqjcr0w/videos . Of the four videos, there are two videos with the highest number of viewers related to "Improving Employee Performance" and "Selling Art". e-learning videos can be utilized and provide insight to prospective entrepreneurs and SMEs in starting and developing businesses. Here are some screenshots related to the animation of the material made:
