The Industrial Engineering Faculty in collaboration with the Yara Institute organizes a coaching program for entrepreneurs titled " Scale Up Your Business with Self Branding ". This activity aims to provide insight and also as a coaching for creative industry entrepreneurs in the city of Bandung as one of the programs of community service chaired by Ir. Rayinda Pramuditya Soesanto, ST, MT This activity was held online on December 10, 2021. The speaker presented in this activity was Adit Yara as the Founder of WH (Y) Company, which is a famous start -up branding in the city of Bandung that has managed 20+ business brands in Bandung and Jakarta. In addition, this activity also presented Andhika Putra Wicaksana, the owner of the "Martabak in -laws" business that is on the rise in Bandung.

In this event too, as a soft launching from the local application. Local Heavy is an application of collaboration between the Indsutri Faculty of Engineering, the Faculty of Electrical Engineering, and the Yara Institute in response to the need for a digital -based platform for business activists to be able to share and add knowledge online and direct coaching by experienced trainers

In the future, it is hoped that this event will continue to be held as a form of cooperation and synergy between the academic world and the world of work so that local products become sustainable and remain relevant to the changing times.

By: Ir. Rayinda P. Soesanto, ST, MT