Pandemi Covid19 has an impact on MSME actors, especially in the culinary field, because it is limited to various restrictions on direct sales operations. One way needed for culinary MSMEs can survive in the pandemic period is to use digital marketing media to market the products produced. However, MSMEs have obstacles on how to get customers through online media, how to display products online to attract customer interest. The results showed the relationship between photos displayed on advertisements on social media with the customer's desire to buy these culinary products.

The Community Service Team from the Telkom University Industrial Engineering Faculty (consisting of FIDA Nirmala Nugraha lecturers, Litasari Widyastuti, and Atya Nur Aisha, as well as Tel-U DEA, Sabilla, and Alif) students, have held several UMKM Development activities for BUMDes Buah Batu previously through the preparation of e-Learning videos related to business management for MSME management. To support the sustainability of the development of the MSME program, we hold activities to improve the digital marketing capabilities of MSME actors through online training Basic Food Photography .

Synchronous training activities were carried out virtually through the media zoom on September 18, 2021, attended by 17 UMKM participants assisted by BUMDes Buah Batu. Participants have active participation in exploring and giving questions about tips and tricks to produce interesting photos. The training material was delivered by Ms. Devi Pratami who had held a certificate of expertise related to food photography . For participants who were unable to attend, learning materials and video discussions were also given to learning media links at the creative clinic website link. Based on the feedback given from the training participants, 100% of participants gave a positive response regarding the content of community service activities in accordance with the needs of the participants' participants. The results of the trainees' product photo snippets are shown in the following picture.

In this activity there is a partnership between academics and MSME actors to share experiences and develop their product digital marketing skills through a food photography . Through the appearance of attractive product photos it is expected to increase interest for customers to buy products produced by SMEs assisted by BUMDes Buah Batu. Positive feedback and enthusiasm in the implementation of workshop activities can be an indicator of the implementation of the proposed community service program. In the future it is hoped that this activity can continue and sustainable in the development of MSMEs that can support the sustainability of the economic and social sectors in the surrounding area.